Bersafari Coffee
Bersafari Coffee is a Bandung-based coffee shop rooted in the philosophy of “pausing for a moment before continuing the safari.” Designed as an oasis, the brand represents a space to slow down, recharge, and reflect before moving forward
The initial logo concept featured a camel icon, symbolizing a traveler on a journey
Through clear communication and refinement, the final logo successfully translates the brand’s philosophy into a cohesive and meaningful visual identity
